Home / News / 2010 World Cup – ESPN largest promotional campaign ever

2010 World Cup – ESPN largest promotional campaign ever

ESPN executive Vice President John Skipper announced that 2010 World Cup will have the largest ever promotional campaign in USA. PHOTO ISI by Howard C Smith

ESPN executive Vice President John Skipper announced that 2010 World Cup will have the largest ever promotional campaign in USA. PHOTO ISI by Howard C Smith

ESPN’s “One Game Changes Everything” platform for promoting its coverage of the FIFA World Cup includes a raft of specials, films on soccer and South Africa, and ads featuring the likes of U2 (featured in a TV spot with lead singer Bono), actor Djimon Hounsou and jazz legend South African Hugh Masekela and his son, an American. John Skipper, EVP at ESPN, said at a press conference in New York on Wednesday that it is the largest promotional campaign behind a single event ESPN has ever done. The network, which was broadcast partner for the 2006 World Cup games in Germany, is also supporting with sponsorship of a film, “Two Escobars,” an examination of narco terrorism and the influence of drug cartels over the Colombian team. The film, a bipartite examination of the tragic killing of Team Colombia soccer player Andres Escobar outside a bar in Medellin, and that country’s homicidal drug kingpin, Pablo Escobar, will be shown next week in the Tribeca Film Festival

“Our focus going in was to embrace FIFA’s partners,”  says Jason Newman, senior director of sports management for ESPN . The network has exclusive broadcast rights in the United States (except in Spanish, which is Univision’s purview) as well as in Brazil and parts of Asia. “Of the 118 million viewers who watched the World Cup in 2006, two-thirds watched on ESPN and [Disney sibling] ABC.” More in Marketing Post

Your comments:

Powered by Facebook Comments

58 comments on “2010 World Cup – ESPN largest promotional campaign ever

  1. hi-ya, I like all your posts, keep them coming.

  2. Good blog and good job I love it^ haha ^

  3. This is a good blog. Keep up all the work. I too love blogging and expressing my opinions. Thanks 🙂

  4. Super! I love these delicate posts.

  5. South Africa World Cup

  6. hey, nice blog…really like it and added to bookmarks. keep up with good work

  7. Not too long, not to short.

  8. Good article, thanks

Scroll To Top
Optimization WordPress Plugins & Solutions by W3 EDGE