We still remember beautiful goals, and have great memories from last EURO 2012 tournament in Poland and Ukraine, but time fly fast and we about to get ready for UEFA EURO 2016 which will take place in France.
On June 26, 2013 in Paris UEFA EURO 2016 logo was launched to “Celebrate Art of football”. The bold design, drawn from the theme ‘Celebrating the art of football’, was unveiled in the appropriately opulent surrounds of Paris’s Pavillon Cambon Capucines.
EURO 2016 – Logo inspiration
The inspiration that led to the creation of the logo for UEFA EURO 2016 in France is ‘Celebrating the Art of Football’. This theme brings together the creativity that defines French culture with the beauty of the game. It will be the thread for all promotional and marketing activities. In France, ‘art’ is present in every aspect of life. Whether in cuisine, architecture, fashion or technology, the French way is one of style, elegance and refinement. ‘Celebrating the Art of Football’ also highlights the qualities that make football so unique and cherished throughout the world; the unpredictability, the beauty, the passion of the players and the intensity of the contest. UEFA EURO 2016 in France promises to be an exhibition of world-class football, enjoyed by the hundreds of thousands of fans who will travel to support their teams amid the beautiful French scenery. It is an opportunity to celebrate the very best that the UEFA EURO and France have to offer. ‘Celebrating the Art of Football’ is the inspiration for the UEFA EURO 2016 brand. It is not the slogan for the event.
The UEFA EURO 2016 Logo
The UEFA EURO 2016 Logo is a representation of different art movements and football elements. Different inspirations can be identified on the symbol, around the central design device – homage to the iconic Henri Delaunay Cup. The colours of the French flag combine with flowing lines and shapes to create a contemporary and bold style, lending the logo an aura of distinction and elegance. France has long been a source of inspiration for artists worldwide. Now France will provide the perfect canvas for football.
The visual identity Along with the UEFA EURO 2016 Logo, the brand’s visual identity introduces a unique concept – an artistic representation of football. A football pitch as the epicentre of all celebration, with distinctive goals resembling the world-famous Arc de Triomphe. Festivity spreading around the pitch, with fans cheering and waving flags. The UEFA EURO 2016 Fans, Pitch, Arc de Triomphe, Football and Festivity. A special graphic pattern was developed to serve as the perfect background for the UEFA EURO 2016 logo. Inspired by the technique of collage, elements of several artistic movements were woven together into a harmonious composition.
Brandia Central – The design agency
After a process of competition between several international agencies, including French, the UEFA EURO 2016 logo has been developed by Brandia Central, a brand consulting company based in Lisbon, and a market leader in Portugal. Brandia also developed the logo for UEFA EURO 2012.
Miguel Viana – Brand Design Master
Graduate in Graphic Design at the Instituto de Arte, Design e Empresa (IADE) in Lisbon, Portugal in 1997. In 2004, he assumed the role of Creative Director at Brand Design Brandia. Key career moments: Creative direction of multi-disciplinary branding projects for Ana Airports of Portugal, ATM, RTP2, Dkode, Banco Único (Moz), Wines of Portugal, Vinho Verde, Um Bongo, Buondi, Tiara Hotels & Resorts, Angola FIBA African Championship, CM Cascais and UEFA EURO 2016. Miguel has been the team leader of Brand Design in Brandia Central since April 2013
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